Jessica Harris con The Rooster Scale: A Guide to the Experience Economy (English Edition)
The Rooster Scale is your definitive guide to the experience economy. With the help of gorgeous illustrations, this book distills the driving principles of the experience economy into an easy-to-use tool for you to generate and measure experiential value. This book is for anyone who is interested in understanding our significant paradigm shift in value, and is helpful particularly for experience designers, artists, marketers and entrepreneurs to navigate the experience economy with success. You will learn how art, business and life are merging into opportunity and the new principles of value at play in this totally new kind of economy.